Oaxaca, a state located in southwestern Mexico, is a treasure trove of indigenous traditions, with rich cultural heritage reflected in its customs and cuisine, with an economy strongly driven by rural markets of all sizes radicated throughout the state.

According to the National Institute of Statistics and Geography (INEGI), the state of Oaxaca has a population of approximately 4 million people, of which around 60% live in rural areas. Agriculture represents a staggering 26% of the state's Gross Domestic Product (GDP).

In Oaxaca, agricultural techniques were developed that led to the domestication of corn and the production of unique foods and products, like Mamey, Chepil, and Guaje, but also handmade beverages such as Tejate, all of these products are scarcely or impossible to be found in supermarkets.